Qualcomm unveils a brand new chip for PCs in an try to problem the dominance of Apple and Intel

Business Standard

Written by Ian King

Qualcomm, intensifying its long-standing effort to interrupt into the private pc market, unveiled a brand new laptop computer processor designed to outperform competing merchandise from Intel Corp. and Intel Corp. and Apple Inc.

The brand new Snapdragon Qualcomm claims that this chip is twice as quick as the same 12-core processor from Intel, whereas utilizing 68% much less energy.

The announcement is the most recent signal of an more and more aggressive marketplace for pc processors. Nvidia Corp. is engaged on its CPUs — the brains of private computer systems — utilizing chip designs from Arm Holdings Plc, individuals aware of the matter mentioned earlier this week. Superior Micro Units Inc., Intel’s previous rival in pc processors, is creating a brand new CPU with Arm expertise as effectively.

Such developments, and Apple’s efforts in in-house chips, symbolize an endorsement of Qualcomm’s determination to hunt a foothold in private computer systems, CEO Cristiano Amon mentioned in an interview with Bloomberg TV. He mentioned the PC market is able to embrace Arm expertise.

Shares of the San Diego-based firm rose as a lot as 1.5% after the announcement on Tuesday, however then fell on Wednesday as a part of a broader expertise decline. Qualcomm shares have lagged the general rise in semiconductor shares this 12 months, harm by slowing demand in its foremost market: smartphone chips.

With the Snapdragon X, Qualcomm is seeking to wow the trade with a lot quicker efficiency. The corporate claims the brand new chip can run 50% quicker at peak occasions than Apple’s M2 chip, which is described because the market’s main pc processor.

Qualcomm should show it could actually again up these daring assertions if it desires to make headway within the PC market. Intel expertise, which AMD licenses for its personal processors, stays dominant within the trade.

To date, solely Apple’s inner designs have made important progress on this benchmark, and its share of trade shipments has solely just lately surpassed 10%.

The way in which individuals use private computer systems is altering, Amon mentioned within the interview. The product has already grow to be greater than only a communication gadget, and including AI capabilities, resembling Microsoft Corp.’s 365 Copilot, will additional remodel it.

“The entire expertise turns into an AI expertise,” he mentioned. “We simply unveiled the quickest CPU ever in a laptop computer.”


Qualcomm mentioned that along with common efficiency benefits, the brand new processor will include options particularly designed for synthetic intelligence packages. The chipmaker has argued that AI will solely attain its full potential whether it is migrated from information facilities to end-user units, resembling telephones and private computer systems.

Nvidia is the chief in information middle chips that velocity up AI computing, and its personal efforts to push into PC processors ought to intensify competitors. The corporate’s PCs, together with AMD’s new Arm chip, are anticipated to go on sale as early as 2025.

In the meantime, Intel finds itself below assault in a promote it has dominated because the Nineteen Eighties. This firm, which remains to be one of many world’s largest chipmakers, is attempting to regain its place with an enormous funding in new expertise below the management of CEO Pat Gelsinger.

Individually, Qualcomm introduced a brand new model of its Snapdragon 8 smartphone lineup. This so-called system-on-chip, which comprises a processor, modem and different elements, is the primary to be designed with synthetic intelligence workloads in thoughts, Qualcomm mentioned.

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