Ultraviolette Automotive is making its foray into Europe with a concentrate on 5 international locations

Business Standard

Electrical bicycle maker Ultraviolette Automotive on Wednesday introduced its entry into the European market because it seems to be to use progress alternatives in worldwide markets.

The Bengaluru-based firm has launched its flagship F77 electrical bike in Europe, with deliveries anticipated to start within the second quarter of 2024.

The bike is predicted to be priced between €9,000 and €11,000 in Europe, making an allowance for federal/state authorities incentives and taxes.

In an interplay with PTI on the sidelines of the EICMA two-wheeler exhibition right here, Ultraviolette founder and CEO Narayan Subramaniam stated the corporate will concentrate on 5 international locations on the continent within the first section.

“In Europe, our speedy focus is on Italy, Spain, France, Germany and the UK. These 5 international locations can be our speedy goal. After which in fact, we are able to take a look at increasing into different international locations as properly,” he famous.

Subramaniam stated the corporate is in energetic dialog with a number of distributors and sellers throughout the 5 geographies.

“It will likely be a mannequin for increasing the distributor-led enterprise in these markets, however the model will stay very linked to all facets associated to expertise, advertising and repair,” he added.

When Subramaniam was requested in regards to the causes for getting into Europe and never different high-volume markets equivalent to Southeast Asia or Latin America, he stated: “For us, it’s all about confidence within the product. If you’ll be able to penetrate the European market, it means you at the moment are capable of broaden into Any geographical space on this planet.”

Secondly, the corporate has seen nice curiosity within the F77 bike coming from Europe.

“We all know there’s a large demand for what we’re growing, coupled with the truth that with the ability to serve a market like Europe means you want very prime quality, design and expertise that we consider our product has,” he stated.

Ultraviolette founder and CTO Niraj Rajmohan stated the corporate will begin with the whole backlog of imports within the 5 markets.

He identified, “Over time and when the quantity of enterprise expands, I believe we’ll even take a look at native manufacturing.”

The corporate, through which TVS Motor Firm is an investor, on Wednesday additionally unveiled the F99 Manufacturing facility Racing platform that may attain a prime velocity of 265 kilometers per hour.

The worldwide industrial launch of the F99 is predicted to happen by 2025.

“As we set our sights on world markets, the premiere of the F99 Manufacturing facility Racing Platform additionally bears witness to the fervour, innovation and relentless pursuit of excellence that started with the F77 and is now seamlessly evolving into the F99,” stated Subramaniam.

Based in 2016, Ultraviolette began promoting the F77 earlier this 12 months from Bengaluru.

The corporate plans to broaden its presence in a number of cities over the following 12 months.

(Solely the title and picture of this report could have been reworked by Enterprise Customary employees; the remainder of the content material is auto-generated from a syndicated feed.)

(Tags for translation) Europe’s economic system

Leave a Reply

Your email address will not be published. Required fields are marked *