Undertaking managers should assume like startup founders

Project managers must think like startup founders

Most mission managers deal with planning and execution. However giant tasks not often proceed in a straight line, such planning typically doesn’t take note of primary assumptions, and implementation goes too far within the incorrect route earlier than the necessity for modifications is recognised. Agile strategies do not go far sufficient in fixing this downside as a result of they deal with pivoting shortly – i.e. reacting – slightly than avoiding issues initially. The writer, a strategic marketing consultant to giant corporations, means that mission leaders ought to assume like startup founders as a substitute, utilizing instruments which have turn into standard within the sector: mission canvas, buyer growth, and many others. By doing this, mission leaders can uncover and resolve a number of the mission’s greatest questions and dangers first, earlier than increasing to full implementation.

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